Lagavulin
When Lagavulin 16 Year Old joined the Classic Malts portfolio in 1989, the belief within owner UD [now Diageo] was that it would be the single malt which only the most dedicated – even crazy – drinker would attempt to conquer. Smoke, it was felt in those early days of single malt, was a step too far for most people. Glenkinchie and Dalwhinnie, softer and easier going, would be the big sellers.
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